Marcus Venture Consulting: Venture Capital

Venture funding is in a state of flux -- it is an increasingly competitive industry, and it is an industry that is no longer a black box. Funds are receiving a higher degree of scrutiny from their investors as well as their investee companies and they have to be stronger and better equipped to compete than ever before.

Drawing in a broad perspective and a breadth of experience, Marcus Venture Consulting is an advisor to organisations, be they venture capitalists, corporations, or individuals, helping them develop a view of the marketplace and the role they can play in the marketplace so they can be successful in what is a very competitive funding landscape. By providing them with a 360 degree perspective on venturing and the myriad of factors that effect their success in building and maintaining a robust fund we help our clients to be more effective in developing and executing their plans.

We work with our clients to address these key issues and more:

Looking at the strategies venture capitalists are using in throughout the industry -- what has worked and what hasn't – e.g., what strategies and realignments make sense, and who is best equipped to be running these funds?
What makes a good venture capitalist in today's market – an examination from the limited partner and entrepreneur’s perspective?
How have things changed in raising money for new funds -- who is putting money into the funds and how has that changed? What does the future of funds for venture capitalists look like?
What are the lessons to be learned from the past several years for the venture capital community itself and where will it take us (the juxtaposition of some of the traditional experienced venture capitalists and the difficulty of the venture capitalists who were created in the last year who may be ill equipped to handle the down turn, etc.)?
New opportunities that arise, for example the changes in the perception and reality of technology as a sector bring new funding options (Marcus Venture Consulting is increasingly being asked to assist traditional funds that tended to invest primarily in traditional sectors to expand their portfolio mandate to include tech-enabled opportunities, thus drawing on their sector experience and successfully mainstreaming the technology sectoring and boosting their own sectors as well.) Also, exciting new opportunities have emerged in post-conflict areas - Marcus Venture Consulting has the expertise and resources to assess the political, economic, and cultural risks and rewards associated with investing in these areas.

We work with our venturing clients to:

1) Create investment strategies:

Researching and designing investment profiles

Developing clear investment criteria

Presenting potential areas of activity that match the profile

Defining investment options

Determining timeline for investments

2) Create and implement a decisive plan to bring the proposed course of action to fruition:

Introducing the client to the appropriate potential funds and opportunities for investment

Introducing the client to potential partners, syndicate candidates

Helping the client to establish credibility in the venture and target sector community on a global basis

Helping clients to structure deals for investment

To contact Marcus Venture Consulting email us at information@marcusventures.com

Also, we welcome your comments, suggestions, and queries on building and maintaining robust and successful venture funds.